Social Media: recent publications

4 Foundational Values to Building a Brand on Social Media

A simple search about personal branding, and you will find articles about colors, logos, and brand identity. They are all essential, but you must understand that personal branding is about the person behind the brand.

People will connect with you and how you make them feel instead of your colors and or logo. That is why I am sharing these foundational values that have catapulted my brand, and it will do the same if you stick with it.Leaders inspire and motivate people to be better.

They help their followers by being the first ones to experience whatever dangers are around. Then, they come back and share that with their people.

That is what your content should be showing. You, as the leader, are setting the standard.People are scrolling on

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Social Media: Readers Choice

A simple search about personal branding, and you will find articles about colors, logos, and brand identity. They are all essential, but you must understand that personal branding is about the person behind the brand.
“Social Media doesn’t work for my business.”I hear this sort of thing all the time. Whether it’s direct to consumer (DTC), business to business (B2B), or even selling an in-person service, the simple truth is that social media is an extremely powerful tool that can 10x your business at a fraction of the cost and effort you would get with traditional media.“But Skyler, I see all these platforms flashing before my eyes.

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