“I am adding value, and I can charge for this!”This first client needed to shift my offerings from general marketing consulting to a more diversified career that focuses on personal brand building.It took a global pandemic to realize I needed to shift my goals to align with the change I was trying to make in the world, to a new business, coaching that applies my skills in an authentic way to me and valuable to prospects and customers.
James Clear discusses identity-based habits as deeply rooted in a person’s outlook toward life. As a businessperson, identity-based practices are what impact business goals and your approaches towards achieving them.
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