We live in a remarkable time. We have an infinite wealth of information, connections and resources at our fingertips, thanks to the internet and smartphones.
But what we don’t have is an abundance of time or unlimited attention spans, both of which are scarce resources. They are extremely valuable to you, to marketers and to social media platforms.When you start treating your attention as your most valuable resource, you’ll protect it.
Learning how to is an essential skill in the Attention Economy. What’s the Attention Economy? It’s the world we live in.Your phone, the apps you use and every website you visit are designed to capture and hold your attention.
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