The Go-Giver in 2007 and then an expanded version in 2015. They also co-authored three other books in the series: , and . The series has remained a popular choice among readers in the business world, namely for its claim that the key to success lies in helping people get what they want and need.
The Go-Giver isn’t just a happy parable about giving and receiving, though they do go hand-in-hand. The story begins with a young professional’s uncertainty and disappointment as success continues to elude him—a theme that seems particularly relevant during COVID-19.
Ahumada asks Burg if people are reading it differently during the pandemic.“I’m not sure if they’re reading it differently,” Burg saus. “But I think what they get out of it is… if I’m going to , then I need to find a way to bring value to others in ways I hadn’t thought of before.” Whether readers are understanding this work in a new context or they’re grasping it for the very first time, it’s clear that something’s changed.
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