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The customer is not always right

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The customer is not always right Even if you are adding massive value and creating, difficult people are everywhere. As Abraham Lincoln famously quoted John Lydgate, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”The phrase “The customer is always right” is wrong – and we’ll tell you why.

Here are five reasons why the customer is not always right.In a perfect world, every customer would fully read instruction manuals, warranties and return policies.

In the real world, customers sometimes make ridiculous demands that actually stem from their own mistakes, or give feedback without fully understanding your product or service.

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