psychology: recent publications

The psychology of online casinos

The online gambling market is arguably one of the biggest success stories of the internet age and with revenues set to top $100bn by 2024, it is a sector that isn’t going away any time soon.

So how do online casino operators manage to captivate such a large percentage of the population?

The answer is psychology and specifically the blend of internet marketing and gambler/risk taker psychology.

So what techniques do online casinos use and are they necessarily all bad?

Online casinos aren’t about risk

Whilst the users of casinos ( and indeed those who write about them) may focus on the risk/reward aspect, for operators risk is the furthest thing from their minds.

Casino designers are students of human psychology and examine in minute detail

people feelings psychology

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