When people behave selfishly, they turn to a reliable ally to keep their self-image intact: Their own memory, according to new research.
When asked to recall how generous they were in the past, selfish people tend to remember being more benevolent than they actually were, according to a series of experiments by psychologists at Yale University in the U.S.
and economists at the University of Zurich in Switzerland. ”When people behave in ways that fall short of their personal standards, one way they maintain their moral self-image is by misremembering their ethical lapses,” said Yale’s Dr.
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