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Political Candidates’ Use of Humor on Twitter Can Backfire
Communication Research Reports, show that people were more likely to view messages using humor as inappropriate for a political candidate they didn’t know. This led participants to rate a candidate who used humor as less credible than one who didn’t — and less likely to get their vote.“Candidates should be cautious about using humor on social media,” said Olivia Bullock, co-author of the study and a doctoral student in communication at Ohio State University.
