empowers employees to attack the problems and opportunities necessary to achieve the firm’s goals.What is the purpose of your business?
What is the battle cry that you want to send your employees out to battle with, empowering them with a clear purpose? Why are you here and why should your employees care?A mission statement is not merely a bland statement of what the business does.
It is an attempt by the founders to achieve buy-in from the employees and state to the world why they exist in ways that enthuse the people within the firm, earn the admiration of potential employees, and burnish the business’ brand.In asking these questions, another question then arises: how does the typical business owner craft a mission statement that will.
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