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How to keep your customers happy

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How to keep your customers happyWhen you hear the words “customer experience,” what comes to mind? Is it a friendly customer service rep?

Is it an easy-to-navigate website? What about free shipping or returns? The most dominant force for a business used to be providing the customer exactly what they needed.

It was all about finding a pain point and creating the right solution. That was enough to grow a business. People would forgive a subpar experience as long as the end result was what they wanted.

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