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How to Handle Rejection to Improve Your Sales Game

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no more times than she could count. She recalls throwing her pen in her cubicle and walking outside in order to calm down after unsuccessful sales calls.The constant rejection was exhausting, but she knew all of her pent-up anger wasn’t getting her anywhere.

Instead of wallowing, she decided to turn her frustration into motivation. “The to persist and turn a no into a yes,” she says.Now, Parry is the head of sales for the Los Angeles outpost of Moxion, an entertainment startup.

She says the constant rejection she faced early in her sales career prepared her to succeed in a high-level sales role in which deals often take two years to close. “It made me much more resilient,” she says.Being told no is an inevitable part of sales, and growing.

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