SUCCESS Line. Online advertising is crowded. Many of the people we would hope to see our messaging have numbed themselves to the onslaught of ads they see every day.
So how do we get them to stop and consider our message amongst the masses? It is not a matter of how good or bad your content is.
In fact, if you are reading this, I would guess your content is quite good. You need to get more specific: The right people to hear your message live in the micro-niche.
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