Tristan Ahumada Susan Macpherson people feelings relationship Tristan Ahumada Susan Macpherson

Gather, Ask, Do: 3 Steps to Form Powerful Business Relationships

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SUCCESS People Editor Tristan Ahumada talks with Susan McPherson, author of They dissect McPherson’s sales career and how she forms meaningful yet advantageous relationships.“I learned the importance of reaching out to people but not when you needed something,” McPherson says. “In other words, just checking in for the sake of checking in.

So that maybe when it was time to ask them for their business or buy something, there was already a meaningful relationship.”It takes just three intentional acts to spark a connection.

Keep reading to learn McPherson’s technique of gathering information, asking questions and doing what it takes to nurture new bonds.We’re still in a pandemic, but people are itching to go out and meet new people.

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