First: Adjust your mindset. Before we address the strategies and tactics necessary for fighting above your weight class, we have to deal with mindset.
You must believe you can win. You have to believe you deserve to win because you can do a better job serving your dream client than anyone else—including Megacorporation Inc.
You have to believe that size doesn’t matter, that bigger isn’t better, that better is better. With that accomplished, you can move on to two key strategies and five specific, proven tactics.Strategy: Fight using your strengths. Everyone knows the story of David and Goliath.
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