James LeBron is a great basketball player. Being a celebrity player, he acts as a brand. He is well known, so people follow his social media pages.
Marketing strategies are changing every day, and firms need to keep updating them. Companies are seeking new ways to advertise their products, such as newLeBron shoes.
People are more likely to buy products that their favorite player wears. Companies have used this perception to inspire their advertisement method.
Read more on curiousmindmagazine.com