A few years ago, I was called in to help a young tech startup with some important business strategy. They were looking for help with their marketing, and when I found out they had received $350,000 in seed money, I was excited.They had developed an app; something to do with the restaurant industry, and they needed help marketing it.
It was just two guys, a developer and a business grad. They were friends from college, and ready to make their mark on the Toronto tech industry in a big way.When I got to their surprisingly lavish office, I assumed they had already made a ton of sales.
I asked where they were putting their seed money. Apparently, they figured having a “tech mogul” office and renting a company Lexus were the way to go.
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