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Customer Love: How to Take Your Business from Good to Great

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Action tip: Use your customer’s name when possible; if you don’t know it, ask it. Be prepared to individualize how you create a platinum service moment.

This can be done in almost any type of business. There was an Uber driver who delivered me to the airport once in Columbia, South Carolina.

He made it a point to ask if I enjoyed my visit and promptly provided a laundry list of vetted suggestions regarding local restaurants, scenic sites and other off-the-beaten-path goodies should I decide to return.

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