China has rolled out an updated export rule that can complicate the pending TikTok’s U.S. operations deal. On Friday, China’s Ministry of Commerce issued an export control list which includes the restriction on the technology that confers personalized content recommendations with the help of data analysis.Even though the latest rule has not explicitly targeted TikTok but its technology relies on the data analysis that might get the company into the restricted category.
According to the reports published by The Wall Street Journal and the New York Times, this rule can jeopardize the deal. Nikkei Asian Review was the first one to report the matter.Currently, it’s not finalized when the new rule will get into effect.
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