when they think of you. A car manufacturer’s brand might include feelings of safety and luxury. But it also involves the company’s history and approach to environmental concerns.
Brands are as complex as the companies they represent. Storytelling offers the best vehicle to simplify those brands and at an emotional, memorable level.
That’s because you are more than a product. You’re a unique company with a story that is authentic to both yourself and others.Read more on success.com