Much of this world is out of our control. We can’t control customers’ mindset when they walk into a restaurant, call a help desk, order a product, or sign up for a subscription.
We can’t control the fact that things will happen that aren’t part of the plan. We can control our response. It’s how we react to whatever we face things that reveal the character of your brand.Sometimes we need constraints to know what matters most to us. Any brand that tries to be too many things to too many people is bound for failure and disappointment.
Sometimes, the hardest thing is to simply be ourselves in the face of outward pressure to be what others expect us to be.We over-serve our customers when we drift from our values.
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